BUSINESS VALUE OF GRAPHIC DESIGN
The heart of any business is sales. In one form or another. Whether it’s selling shoes in a local boutique, or presenting a report to the board of a international corporation, or seeking funding from investors. To succeed you need to reach the right audience with the right message, in the right way. The right way, not a random.
Hence, companies require and rely on the skills of specialists. Including graphic designers. This ensures that your message reaches your audience as accurately as possible. But it can’t be a any graphic designer.
Graphic Design is a broad field. From illustrators of children’s stories, to designers of fashion catalogs, to graphic designers specializing in projects for business. How many fields of life so many fields of graphic design. A book illustrator, great in his field, will usually have no idea about marketing and sales, and will not work well as a editorial designer.
If you present information in the wrong way, it doesn’t matter how good the message is in itself, it won’t reach the audience and won’t trigger the desired action in them. It will be ignored and sometimes ridiculed. If you have information to affect your audience’s decisions, the best thing you can do is to present it in a way that will have the greatest impact.
A good graphic designer understands this and can apply marketing tools to know the product, the audience, the purpose and design the right message for that.
And yes, editorial design makes all the difference. You can present an armchair sales offer like this or that
Or this
IKEA knows what it is selling and to whom. The advertising was designed to reach the right people in the right way.
Publication design in Business IS no different
Well-designed textbooks for 6-year-olds look different from academic textbooks. The company’s internal documents look different from the offer to investors, even if it is exactly the same data.
Reasons why you need a professional editorial designer
- To make money! By increasing revenue and/or by reducing costs
- To capture the attention of your target
- To gain more time for other things
- To be professional
- To have things that works… Just right
