The_Data!
- 90% of information transmitted to the brain is visual, and visuals are processed MUCH moere faster in the brain than text. (Sources: HubSpot ac. to 3m)
- 40% of people will respond better to visual information than plain text. (Source: HubSpot ac. to Zabisco)
Editorial Design for business is on the first line here.
“Companies rely on the Editorial Designers skills to make sure the right message gets across to the right public in a right way.”
Good design helps your company become more profitable by establishing trust, producing powerful first appearances, fostering relationships with customers, and even executing effective marketing campaigns.
But it is not done by itself
A high-quality editorial design for business includes several stages, and they can vary depending on your needs.
At the beginning we will ask you a few things, e.g. what brand the project is about, what industry it is, who is the recipient of the message, what you want to convey and to whom (i.e. what is the goal), but also what you don’t want to communicate, etc. No worries, we don’t go to far, no need to know any brand secrets!
Next, we do market research. We get to know more about your brand in order to be consistent with what your audience already knows. We look at your competition to find industry standards, but also a standout element for you. Then we get to know the audience of the message – what they expect, what they might respond to, and what might discourage them. Etc. Sometimes the external environment is also important, e.g., is there a trend worth exploiting or avoiding?
With the right business and design skills, we can analyze all of this, bring it together and create a thoughtful design that has real potential to boost your business goals (or… avoid something). Thanks to that you’re not as many others.
“Be like a seal in a crowd of penguins… Kinda… Oh, you’ve got the point!”
